PSL’s journey through the years

November 2023

Purple Style Labs adds another feather to its hat by unveiling Pernia’s Pop-Up Studio's brand-new flagship store in Hyderabad, spread across 25,000 square feet.

October 2023

Purple Style Labs raises $8 million in Series D funding round led by Sanket Parekh of the Pidilite family office and saw participation from Signet (Harish Shah’s family office), Hira Group’s family office, and others.

August 2023

Purple Style Labs enters the realm of luxury home decor with the opening of Pernia’s Pop-Up Studio. Home’s first-ever store in Ahmedabad.

April 2023

Purple Style Labs raises $14 million in Series C funding round led by ValueQuest, ScaleFund, Singularity Growth Opportunities Fund I, Valpro, Masaba Gupta, among others.

November 2022

Purple Style Labs launches Pernia’s Pop-Up Studio’s biggest experience centre at Delhi’s historic Indian Handicrafts Emporium, featuring the largest retail space for designer menswear in India.

June 2022

Purple Style Labs raises $10 million in Series B funding from actor Madhuri Dixit Nene, Mukul Agarwal, Atul Gupta, Akash Bhansali and others.

November 2021

Purple Style Labs acquires the first store space for Pernia’s Pop-Up Studio in Delhi’s Mehrauli, right opposite Qutub Minar, a hub of luxury and fashion.

December 2020

Purple Style Labs acquires late fashion designer Wendell Rodricks’ eponymous resort wear label.

November 2019

Purple Style Labs opens Pernia’s Pop-Up Studio’s first international store in the heart of London’s Mayfair district.

June 2019

Purple Style Labs raises $8 million in Series A funding from Rahul Garg, Girish Kulkarni, Neelesh Bhatnagar, Mukesh Sawlani, Sumit Jalan and others.

March 2019

Purple Style Labs unveils Pernia's Pop-Up Studio located in the vibrant hub of Bandra’s Waterfield Road.

November 2018

Purple Style Labs establishes Pernia’s Pop-Up Studio’s first flagship store in the heart of South Mumbai at Kala Ghoda.

August 2018

Purple Style Labs raises $3 million in a Pre-Series A funding from Flipkart’s Binny Bansal, PayU India’s Jitendra Gupta and Astarc Ventures.

July 2018

Purple Style Labs unveils the first-ever Pernia’s Pop-Up Studio in Mumbai’s prime location, Juhu.

February 2018

Purple Style Labs acquires Pernia’s Pop-Up Shop, a multi-designer e-commerce website which houses over 500 of India’s pre-eminent designer brands.

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